Written by kengrant

The Story Behind the Ray’s Re-Brand and Bold New Positioning

Ken Grant is a big voice in the branding community

by Ken Grant, Motivated Branding Ray’s serves the world’s best seafood, passionately prepared with extreme attention to detail, served with genuine love, and inspired by a deep connection to the water. Imagine, through an amazing set of circumstances, you get a call from Ray’s. To many, including us, that’s like being called up to the… Read More >>